Leonardo Zürich

360° Digital Strategy

360° digital strategy for Leonardo Zürich, from e-commerce and ads to SEO, email, and content, generating CHF 200K+ in sales in under a year.

Year
2024/2025

Client
Leonardo Zürich

Challenge

Leonardo Zürich, a premium Swiss fashion brand, entered the digital space in October 2024 with the launch of its first e-commerce store. The challenge was not just to build individual channels but to create a cohesive, full-scale digital strategy that would drive sales, establish brand authority, and set the foundation for long-term growth.

Approach

I acted as the brand’s full digital partner, managing every aspect of its online presence, including:

  • E-commerce management → launching and optimizing the online store

  • Paid media → high-performing Meta Ads campaigns with a ROAS of 5

  • SEO → growing organic visibility from 0 to 15K visits in 8 months

  • Email marketing → automated flows and campaigns generating CHF 60K+

  • Content creation → photoshoots, lookbooks, newsletters, and storytelling

  • Analytics & optimization → monitoring performance across channels to ensure alignment and growth

This 360° approach ensured all touchpoints, from ads to product pages to newsletters, worked together seamlessly.

Results

  • Over CHF 200,000 in sales generated within the first 8 months of launch

  • A sell-out hero product (Oversized Teddy Coat) featured in Swiss press and loved by influencers

  • A strong brand identity built through consistent content and storytelling

  • A sustainable digital foundation with proven growth across paid, organic, and owned channels

Impact

By managing Leonardo Zürich’s entire digital ecosystem, I helped transform the brand from a newcomer into a recognized player in Swiss premium fashion. The holistic strategy created clarity, cohesion, and steady growth, setting the stage for future expansion and long-term success.