Hello, I’m Sophie.
Welcome!
My story began in Paris where I grew up, surrounded by culture, art, and a curiosity for the world. After studying at ESSEC Business School, I felt the need to experience life beyond the city I knew so well. So, right after graduating, I moved to Greece.
Living there immersed me in the Mediterranean way of life: slower rhythms, light-filled days, and the sea always close by. It’s an influence that still runs through my work and inspires how I see brands today. In 2022, I made another move, this time to Zurich, where I now live and collaborate with clients across Switzerland and beyond.
My journey into digital marketing began long before it became my profession. In 2016, fascinated by the world of travel blogs, I created my own: The Beach Muse.
To make it visible, I dove into SEO, Pinterest, copywriting, and social media strategy. What hooked me was this perfect balance between creativity and data: telling beautiful stories while using insights to make them reach the right people.
Since 2019, I’ve been a freelancer, helping businesses grow their online presence through tailored digital strategies.
What I love most is helping people grow what they are passionate about. Whether it’s a café, a fashion brand, an artist, or a travel agency, nothing is more rewarding than watching someone’s vision come alive online and connect with the right audience.
Clients often say I bring a sense of warmth, clarity, and motivation into projects. I listen carefully, I see the bigger picture, and I bring energy that helps move things forward, while making sure everything is executed with care and precision. I like to think my role is not just executing strategies, but also sharing a vision and bringing others along with it.
Outside of work, I’m endlessly inspired by the sea, photography, Mediterranean lifestyle, and languages. I have a strong appreciation for interior design and architecture, especially Mediterranean aesthetics: the light, textures, and timeless details that make spaces feel alive. These influences naturally find their way into my work, shaping how I think about visuals, storytelling, and brand identity.
At the end of the day, I believe collaboration should feel human and inspiring. You know your business best ; I bring the tools, creativity, and strategy to amplify it.